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Nestlé Professional
Soaring Higher
My role
I was responsible for shaping the visual identity of Nestlé Convention 2023, crafting a design system that included logo design, key visuals, motion graphics, and event materials.
Reach towards moving beyond conventional photomontages and delivering a fresh, high-energy aesthetic that embodied the ambition and scale of this LATAM event.
The Challenge
Evolving the event’s visual identity with a cohesive approach.
Before
Previous editions followed a more traditional approach, relying on composite imagery and varied design elements.
For 2023, the objective was to establish a more integrated and scalable visual system that aligned with the event’s international reach.
Outcome
By introducing a motion-driven, dynamic identity, the event’s branding became more immersive and engaging.
The new sleek and scalable design ensured a seamless experience across three languages, enhancing the event’s impact and setting a new creative benchmark for future editions.
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